How Long Does SEO Take to Start Delivering Results?

How Long Does SEO Take to Start Delivering Results?

You’re about to embark on your search engine optimization (SEO) journey. And like most, you’re wondering how long it’s going to take to see results. Unfortunately, a lot of people are impatient when they have a false notion of how long it should take. If you’re also asking how long does SEO take, then this article will help shed some light on the matter. It’s important to note that SEO is like any other good investment you make. In time, you get a higher return on investment. Now, let’s dive into what you should expect from SEO results. So How Long Does SEO Take? While there’s no definitive answer to this question, there is a time frame you should expect to see SEO traffic generation from your SEO strategy. In order to understand the SEO process, you have to first answer ‘How does SEO work?’ The short answer is that you have to engage in your SEO efforts for several months, but even then you won’t see the greatest of results. It’s very important that you remain consistent or you’ll never see any fruits from your labor. In general, the first three months is where all of the hard work gets put into play. But don’t expect much. The first six months will look a little something like this. Month 1 of SEO During this time, you’re doing a ton of research, keyword strategy, planning, and website auditing. In some cases, the research and discovery phase can last longer than one month. Don’t fret if this is the case for you. The more thorough your research and discovery is,...
9 Simple Steps for Setting up a Great Google Adwords Campaign

9 Simple Steps for Setting up a Great Google Adwords Campaign

Digital marketing, particularly if you’re new to the field, can be quite difficult. But there are certain tools that can aid even a total newcomer. One such tool is Adwords, Google’s helpful pay-per-click platform. A strong Adwords campaign has the potential to yield great results, but you’ll want to know what you’re getting yourself into. Here’s a quick, nine-step guide to creating and publishing your Adwords campaign. 1. Plan Your Budget You’ll find that many guides don’t include this step until further down the line. However, it’s a good idea to plan your budget before even beginning your campaign. 2. Create and Name Your Adwords Campaign With your budget in place, it’s time to log onto Adwords and create your campaign. If you’re on the Adwords homepage, you should see a large great button that says “Start now”. Click it to begin creating your campaign. It’s important to note that there are several types of PPC campaigns available to choose from, such as: Search Ads Display Ads Video Ads App Ads ‘Search ads’ is the most common choice, so unless you have content like a video ready to go, it’s your best bet. If you’re really not sure which is best for you, there should be a helpful list of boxes you can check for the results you’re after, such as generating site traffic. Don’t forget to create a name. If you’re unsure about a name, just put a placeholder. You can change it later on if you’d like. 3. Set Your Location Choosing the right location is extremely important. Google already has a tendency to tailor search results...
Top Advice for Setting Up a Successful Facebook Campaign

Top Advice for Setting Up a Successful Facebook Campaign

Facebook has 2.2 billion monthly active users. That potential reach alone makes Facebook campaigns one of the best ways to drive conversions and boost your brand recognition. But how can you ensure your campaigns are successful? Here are a few tips to employ when setting up your next Facebook campaign. Know Your Audience A successful Facebook campaign is all about proper targeting. Knowing your audience means you know what they want and how you can satisfy those wants. Before you even touch Facebook, you should develop a series of bullet-proof customer personas that represent your audience. Your content should then be tailored specifically to each persona, even if that means creating different copy or using different visuals for each one. Your ads should also target your audience based on where they are in the conversion funnel. A message that will engage someone who’s never heard of your products will be very different to one designed for a loyal repeat customer. Proper targeting is also a great way to save on your advertising budget. Use Original Visuals People on Facebook see tens if not hundreds of ads per day. Standing out from the crowd is essential to a successful campaign. If your imagery looks similar to other ads on your audience’s timeline, it’s far less likely to garner interest. Instead of using stock images you should utilize custom visuals and designs. Authentic, custom photography or illustration is more likely to engage your audience and catch peoples’ eye. It’s also a great way to humanize your brand. Track Your Results You’ve set your ad free into the wilds of Facebook, but...
How to Use Google Adwords Like a Pro

How to Use Google Adwords Like a Pro

Need to invest in marketing for your business? Google Adwords is a great way to generate additional customers and income, with $2 in revenue created on average for businesses for every $1 spent. But if you don’t know how to use Adwords effectively, you might end up wasting your money. Don’t let that happen. We’ll help you work out how to use Google Adwords like a pro with these handy tips and tricks to get you started. Do the Right Keyword Research If you’re looking to set up a marketing campaign using Adwords, you need to be prepared and complete your research before you set things up. To gain the right visitors for your business, you need to be targeting the right search keywords. Use the Keyword Planner to help plan an effective campaign that targets visitors searching for specific words that are relevant to your business. Write Effective and Well Written Ads With only around 100 characters to play with (30 for your headline, 80 for your description) you don’t have much space to write an ad that grabs your visitors attention. Your ad copy needs to be effective in using the limited space you have. Grab attention with catching headlines and if you’ve got any figures to brag about, then use them! Talk to your potential customers by using “we” and “you,” and if you run a service that targets a local area, be sure you reference it in geographically-specific ads. Capitalize on Visitors with Impressive Landing Pages You need to think about your landing pages. Building specific pages for your ad visitors to land on means...
10 Web Design Tricks that Will Boost Traffic

10 Web Design Tricks that Will Boost Traffic

38% of Internet users will stop engaging with a website if it’s unattractive. And SEO isn’t just about getting people to your page, it’s also about keeping them there. Savvy web design tricks are a smart way to increase your audience engagement and, in turn, boost your website’s traffic. Here are 10 web design tips and tricks that’ll enhance your SEO and keep your website at the top of its game. 1. Make It Responsive The majority of Internet users worldwide are multiplatform. This means your target audience might be looking at your website on mobile, tablet, or desktop. To keep users on your page and boost SEO you need to make sure your website is easy to navigate across all platforms, regardless of resolution. Responsive web design is the key to that. Designing your site to be responsive isn’t just a boon for your users. Google’s actively penalized sites that aren’t mobile friendly since 2015. You’d be doing your ranking a favor by jumping on this of all web design tricks. 2. Use Grid Theory Grid theory is design 101 but you’d be surprised how many websites wing it and hope for the best. A good grid design establishes the meter and rhythm of the design. It lays elements out in an easy to parse manner and establishes content hierarchy. All of this goes a long way to keeping your website users from hitting that back button. But designing your website to a grid isn’t just good design practice, it also makes things easier when it comes to building your pages. All good HTML frameworks already use grid...
3 Marketing Tips eCommerce Companies Should Know

3 Marketing Tips eCommerce Companies Should Know

Do you have an e-commerce platform that you interested in expanding the market for? At its core, eCommerce is a unique industry that requires special attention to the online world, especially through content marketing and SEO. Because all of your customers find you online, a poor online marketing strategy can literally cost your business money. However, marketing and eCommerce can be quite simple, as long as the special considerations are made. These considerations come in the form of three easy tips that can boost your website traffic, and in turn, boost your revenue. Read on to learn tips that you can implement in your business immediately, and begin reaping the benefits of good marketing. 1. Make Original Content Content marketing is more important today than ever. Consumers want answers to their questions that they have in their everyday lives and often turn to the internet to answer them. The art of content marketing is essentially writing content for your target audience in the form of blog posts or social media posts. In producing original content, you will be able to answer questions that users have about your product or industry. Once they are on your site exploring your original content, they are much more likely to make a purchase. Simply begin by producing relevant, well-written content, as this is vital to regular web traffic. But, make sure that the content is SEO-optimized, as this will provide the maximum benefit. 2. Have a Solid Email Marketing Campaign Email marketing may seem like a thing of the past in the marketing and eCommerce world, but it is just as important as...
Why Responsive Web Design Benefits SEO

Why Responsive Web Design Benefits SEO

Did you know over half of all web traffic comes from smartphones and tablets? But a good mobile user experience is necessary to convert web traffic into strong leads for your business. In fact, if your website isn’t mobile-friendly, visitors are five times more likely to leave it. One of the biggest steps you can take to optimize your site for mobile is to use responsive web design. Read on to find out how responsive design helps mobile users, and why it has such a positive impact on web design SEO! What is Responsive Web Design? Traditionally, many websites used a fixed layout. While this layout was well-suited for desktops, the rise in mobile device usage led to some issues. As a result, responsive web design was born. Responsive design is a web development technique that improves the mobile user experience. But what exactly differentiates it from a traditional layout? It comes down to usability. With a fixed layout, mobile visitors need to scroll horizontally, and the text can be hard to read. Plus, certain elements of the layout may become distorted when viewed on a smaller screen. However, a website that uses a responsive layout will adapt to the visitor’s screen size. Images and text will automatically resize to fit a mobile device. Why Responsive Features Boost SEO Websites that show up on the first page of Google’s organic search results get over 70% of the clicks. So if you want better online visibility, you should start by addressing your SEO. Let’s take a look at three of the biggest reasons why responsive design benefits web design SEO!...
5 Warning Signs of a Sketchy SEO Company

5 Warning Signs of a Sketchy SEO Company

Did you know your site needs to focus on voice search and featured snippets to rank high on Google nowadays? A reputable SEO specialist will keep you informed of the changing trends and what strategies to rely on to get more traffic and higher conversions. They can keep you in the loop and help your site succeed. But how do you know if you hired a good firm? What are the signs of a bad, shady company that could scam you or conduct black hat techniques that will only get you in trouble? Spotting an illegitimate firm is not too difficult if you know what to look for. An SEO Specialist Will Focus on Higher Traffic Run the moment the SEO specialist states they guarantee you more traffic and higher ranking on Google. Those shouldn’t be the main focus. Search Engine Optimization isn’t only about ranking high and getting traffic. The main focus should be driving traffic and ranking to generate leads. Validated sales should be the prime target. A business doesn’t live on traffic alone and a reputable SEO expert knows this. Proposals Before Research If the SEO expert gives you a proposal before they even do their research, it’s a sign you shouldn’t trust them. How can they know what strategy to utilize if they don’t know your business site like the back of their hands? Did they ask for access to your CMS or social media accounts? Did they ask for a list of keywords you want to rank high on? Did they offer any kind of improvement plan for your site? If they didn’t do...
The Anatomy of a Successful Online Marketing Campaign

The Anatomy of a Successful Online Marketing Campaign

Imagine starting your business with no set plans in place. You have no idea who your target audience is and every day you try something new hoping it will work. I don’t think anyone would be surprised when your business fails. The same is true for your marketing. Without a set plan, it’s like throwing darts at a board and hoping they’ll hit exactly where you need it to. Rather than wasting your time and money, here are a few secrets to help you run a successful online marketing campaign. Know Your Target Market No business sells to everyone and does so successfully. Take a look at advertising on television and it’s pretty easy to determine who they’re targeting. Your online marketing campaign can’t be successful unless you know exactly who your niche market is. That means knowing how old they are, where they live, what their interests most likely are, and even their educational and financial status. The more information you have on your customers, the easier it is to build a successful online marketing campaign that speaks to them. The more you deliver content that speaks to your target market, the more likely they are to buy and recommend your products. To help you achieve this goal, interview experts in your company. They’ll help you build a general profile of your target market and how your products and services connect with them. Reach out to your current loyal customers. Ask them questions about their lives and how they tend to react during a buying process. The more you know about how your customers behave, the easier it...
SEM vs SEO: What’s the Difference?

SEM vs SEO: What’s the Difference?

Today’s world requires businesses to tailor their marketing like never before. With billions of people spending hours per day on the net, it can be hard to get consumers’ attention. Perhaps that’s why so many businesses are turning toward professional digital marketing experts for help. However, a cursory Google search shows that there’s a bit more to digital marketing than meets the eye. For instance, what exactly are SEO and SEM? Are they the same thing, and which do you need? The world marketing may be complicated, but we’re here to help. Read on to learn about SEM vs SEO and which is the right choice for your business. What is SEM? We’ll begin our exploration of marketing by taking a closer look at SEM, also known as search engine marketing. Generally speaking, SEM is an all-encompassing term for various forms of marketing that involve a search engine. However, this is where things get tricky. See, SEO is technically part of SEM…yet they’re different. Confused yet? Don’t worry. For now, all you need to know is that SEM is typically concerned with the process of buying search ads or rankings. There are two core components of SEM. The first is or pay-per-click marketing. Here, a business is charged based on the number of clicks their ad receives through a search engine. This leads directly to the next element of SEM known as CPC, or cost-per-click. This term refers to how much it costs a business when someone clicks on their ad. This is generally determined through a bidding process on sites like Google AdWords. What is SEO? SEO stands...