How to Cut Your Facebook Ad Costs

How to Cut Your Facebook Ad Costs

There’s no doubt about it: Facebook has become a must-use advertisement platform for every business. Its earnings explain why Facebook ad costs sometimes come with hefty price tags. In the second quarter of 2017, for instance, the social media site earned over $9 billion in revenue. 8 billion of that revenue came from mobile ad revenue alone. Overall, Facebook earned far more than expected — and financial experts expected it to earn a lot. How Facebook Calculates Ad Costs Facebook ad space is bought via auction, but the auction isn’t run like a traditional auction. The space doesn’t go to the highest bidder. Instead, Facebook looks at three main factors to determine the ad space cost. The Three Main Factors The first factor is the advertiser’s bid. The second factor is the quality and relevance of your ad. Facebook uses this information to gauge whether or not anyone will be interested in looking at the ad. The third factor is your ad’s estimated action rates. Facebook gauges whether or not someone will take the ad’s desired action, such as visiting your website or downloading your app. Other Factors There are other factors that go into calculating Facebook ad costs. One of them is geography. An ad placed in a rural area is going to cost less than one placed in a major urban area such as San Francisco or New York City. Advertising to a particular demographic can also drive up costs. Another factor is the time of year. In particular, the holiday season and just before other major holidays. The reason why is competition. Many businesses are running...
How to Run a Successful SEO Campaign

How to Run a Successful SEO Campaign

If you’re a business owner, you should definitely invest energy in SEO efforts. It’ll help you improve your website ranking, which will lead to increased traffic and greater visibility. If you’re not improving your SEO position, you’re losing ground to competitors who have taken the time to use this valuable tool for business. But how do you run a successful SEO campaign to drive traffic and visibility? Read on to learn tips and tricks for running a truly killer SEO campaign. How to Run a Successful SEO Campaign Implementing an excellent SEO strategy isn’t easy, but with these tips and tricks, you’ll be able to create the ideal website and make the most of your SEO efforts. Define Your Goal & Strategy Before you embark on any SEO effort, you need to define your success metrics and how you’ll measure any progress toward that goal. You need to think about things other than simple rankings, like traffic, bounce rate and engagement. Here are two questions you need to ask yourself as you start your SEO campaign: What am I Bringing Users to My Website for? What is the overall goal you’re looking to accomplish with this campaign? What do you want users to do when they end up your website? Are you trying to generate leads or build an email list? Make sure your reason for bringing your users is specific and concrete. Metrics like website traffic and engagement rates aren’t enough of a reason to drive people to your site. How Will I Measure Progress Toward My Goals? If you can’t think of a metric to measure your...
10 Web Design Trends You Can Look Forward to in 2018

10 Web Design Trends You Can Look Forward to in 2018

Web design is your most crucial way of reaching your customers. When your website is inviting and effective, you’ll build an audience and get great results. If your site is cumbersome and outdated, you create poor first impressions. The more you know about web design trends, the easier it is for you to stay on the cutting edge. With this in mind, read on to learn more about the ten trends that will carry the year 2018. 1. Expect PPC To Grow Among Common Web Design Trends There are more advertising models than you can imagine today — but pay-per-click advertising is here to stay. And why not? By all accounts, PPC advertising is still very much a winner. For instance, businesses that use PPC advertising note that their websites get far more traffic than when they don’t use it. From here, you are able to turn these leads into conversions — particularly if you are diligent in your advertising techniques. As a result, your sales will go up, while you also have far greater control over your budget. Since you only pay for the number of clicks that you get, you don’t have to worry about flat rate costs, which can be quite expensive regardless of return. People also enjoy PPC advertising because it gives you real-time performance data so that you can use this information to build your brand and make your company more of a household name. 2. People Are Putting Flash To The Side If you’re still using flash in 2018 and beyond, you’re setting yourself up to get left behind. Web developers are abandoning...
7 Top Benefits of PPC Advertising

7 Top Benefits of PPC Advertising

If you don’t have a strategy to draw people to your business you’re leaving money on the ground. According to shopping trends, over 50% of Americans prefer to shop online. Driving traffic to your website is a priority if you want a successful online presence. Pay-per-click (PPC) advertising is a great option for small businesses. Continue reading for 7 benefits of PPC advertising you can start using today. 1. PPC Boosts Traffic to your Website It’s great to have a well-designed website, but what good is it if no knows it exists? Benefits of PPC are increased traffic to your site. Having your paid advertisement appear on the first page of search engine results increases your chances of being seen. PPC advertising can make this happen for you. 2. PPC Increases Sales Online shoppers research products first. A person searching for a particular product or service is more likely to purchase. Your PPC ad is focused on a targeted audience increasing the chances of closing the deal. If online shoppers are happy with your service they are more likely to be repeat customers. By using PPC you can attract new customers with far-reaching potential. 3. PPC Helps You Control Advertising Costs Unlike some marketing strategies, PPC advertising lets you pay as you go. You can tweak or stop ad campaigns that are underperforming. There are no set amounts you’re required to spend or long-term obligations. You can run an ad for a few days, a month or years. 4. You Only Pay for Clicks Another cost saving measure that makes PPC a great bargain is that you only pay...
How a Web Design Consultant Can Help You Get Your Ideal Website

How a Web Design Consultant Can Help You Get Your Ideal Website

So, you have a website that your tech-savvy nephew set up for you. At the time, you thought it was enough for your business. But, lately, you’ve been reading about SEO and something called Pay Per Clicks. Now you’re wondering if you’re missing out on some business opportunities. It’s time to look for a web design consultant. What Is a Web Design Consultant and How Can One Help Me? A web design consultant is someone who understands the mechanics of a website AND who knows how to leverage your existing information to get more “eyes” on your site. They will listen to your concerns and ideas and they will assess your current website. They are up-to-date on the latest processes and applications that maximize a website’s effectiveness. For example, SEO, or search engine optimization, is the process that can enhance your website’s visibility. When a potential client is searching for a business like yours, you want your name to pop up as close to the top of the list as possible. Web consultants know how to manage SEO to your advantage. In addition to understanding the technical aspects of a website, a web design consultant has access to copywriters and designers. They will enhance your message through words and illustrations. Web design consultants also have expertise in marketing. They can meld your message with your brand for a more effective presentation to the public. And, once your updated website is up and running, a web design consultant can run diagnostics to make sure your website is providing you with useful information. And they are always only a phone call...
Here’s Why Facebook PPC Ads Are Worth The Money

Here’s Why Facebook PPC Ads Are Worth The Money

Have you tried Facebook PPC ads before and didn’t see any ROI? It’s possible that you weren’t able to take advantage of the platform’s unparalleled targeting capabilities. You see, Facebook ads aren’t exactly beginner-friendly. Your targeting could be too broad or you may be saturating your audience. It’s easy to make mistakes, especially if you don’t actively test your campaigns. Once you get the hang of it though, you’ll see that Facebook ads are worth your marketing dollars. So don’t give up just yet. Let’s go into the reasons why you should try Facebook PPC ads, plus some tips on how to make them really work for your business. It Works with Small Budgets If you have a limited marketing budget, you need to be selective on where to allocate your funds. Lucky for you, PPC or pay-per-click marketing works with small budgets. How? Earlier, we mentioned targeting, which on Facebook you can do by demographics, location, interests, and behaviors. If you want to go granular, you can segment audiences based on age, relationship status, hobbies, and even device usage. Of course, to stretch your marketing dollars, you should avoid broad matches. If your goal is to drive people to your site (awareness), you can try a modified broad match at first. But if your goal is to get people to buy your products or try your service, you have to really zero in on your ideal customers. You Can Test Different Types of Messages Some companies still rely on print advertising such as flyers, brochures, newspaper ads, and so on. Now, there’s nothing wrong with using traditional advertising....
10 Things You Need to Know About PPC Marketing

10 Things You Need to Know About PPC Marketing

A common misconception about Pay Per Click or PPC marketing is you have to spend a lot of money so you can generate leads faster. It’s especially disheartening for small business owners who want to try PPC, as well as other forms of digital marketing because they feel they might go broke in the process. If you can relate to this, don’t worry. As we’ve said, it’s a misconception. There are ways to do PPC marketing even if you don’t have a big budget. To do that though, you need a thorough understanding of what PPC is all about, as well as the strategies you can implement to ensure your campaigns will be a success. 1. Don’t Confuse SEO with PPC SEO or search engine optimization has to do with getting your website to rank high in Google, Bing, and other search engines results. It’s a strategy that has to be done organically. You can’t just pay Google, for example, to keep your website on the first page every time someone searches for keywords related to your business. When done right, however, SEO can generate a good ROI. Just don’t expect immediate results. SEO is a long-term strategy that could take months or even years especially if your business is in a competitive market. PPC, on the other hand, is paid advertising. You launch a campaign and your ads will appear on search engines. For fast, reliable, and measurable results, definitely, consider running PPC ads. 2. PPC Marketing Gives Immediate Results Another marketing strategy you may have encountered is content marketing. In a nutshell, it means offering valuable content...
How Does Pay-Per-Click Work? PPC Facts You Must Know

How Does Pay-Per-Click Work? PPC Facts You Must Know

If you are still asking ‘how does pay per click work?’ you could be losing out. As early as 2014, top luxury brands had recognized the viability of pay per click advertising. In that year alone, luxury brands spent a combined total of $22 million on paid advertising. Don’t stop reading. You don’t need to spend anywhere near that to reap the benefits of PPC! What Is Pay Per Click? Pay per click advertising is exactly what it claims to be. You only pay when someone clicks through to your website from your PPC advertisement. There are many forms of pay per click advertisements available. The most popular are Google AdWords which place your ad in search results as well as on private websites. These hosting websites use Google AdSense to display your ads and are paid a percentage of each click through. Google gets the rest. Bing ads are the same as google ads for Microsoft=owned Search engines like Yahoo and Bing. Facebook advertisements are another big player in the world of PPC and have the added advantage of demographic targeting. Native ads appear within blog posts on the web. In this case, the blog owner takes a cut of the price. How Does Pay Per Click Work Cost-Wise? Pay per click advertising can be worked out with any budget. The catch is that the more you pay, the better results you will get. Like everything on the internet, PPC ads work around keywords. Your ad is promoted according to the keywords that users type into search engines. The more commonly searched keywords cost more. Conveniently, all networks...
How Your Web Design Is Hurting Your SEO Development

How Your Web Design Is Hurting Your SEO Development

Looking for a way to maximize your Search Engine Optimization (SEO)? Start by fixing your website. You may be thinking: Wait a minute! Isn’t my web design all about helping my SEO development? Your website is indeed the digital face of your business, and the essential conduit for gaining new customers and retaining existing relationships. However, there are some elements of your web design that could actually be harming your marketing strategies. Read on to learn more about ways your web design could be getting in the way of your SEO success. Then get started on changing your design today! 1. Your Site Loads Too Slowly An average user is not going to want to sit around to wait for a website to load. This is why having a slow loading speed is one of the number one candidates for obstacles to prime SEO development. What causes slow loading? Having an image and content heavy site, or a complex web design in general. Choose a streamlined, minimalist approach to guarantee faster loading speeds. Besides, the more streamlined your design, the more professional it is likely to look–a double win. 2. You Aren’t Using Your Analytic Tools The best way to maximize your SEO development is to take advantage of the great data it provides. Don’t miss out on those analytic tools. Keep track of your conversions and those keywords that are leading to those conversions in order to keep maximizing your SEO. Of course, the best way to stay on top of these tools is to consider professional SEO services. 3. Users Encounter Too Many Pop-ups Who likes pop-ups? Anyone? Having a bunch of...
5 Things You Didn’t Know About Placing Ads on Facebook

5 Things You Didn’t Know About Placing Ads on Facebook

Hear that? That’s the sounds of another blog post telling you to start using Facebook Ads. But I’ve already tried placing ads on Facebook, you say. It led to a few fans, a couple of clicks, and no real leads or conversions. It was, in other words, a waste of time and money. Well, it doesn’t have to be. The reason so many smart marketers evangelize Facebook Ads is because their targeting and placements are rich and varied and can result in big dividends for cheap. But only if you use them right. So open up Ads Manager and let’s go. 1. Leverage Your Email Lists If you’re like most companies, your email mailing list is one of the most important ways you reach potential and repeat customers. With Facebook’s Custom Audience feature you can upload your entire email list to Facebook, which Facebook will then cross-reference and match to create a target audience based on those subscribers. That means you can send an email on Monday and hit them again in the sales cycle with a Facebook Ad on Friday. That second touch is a powerful way to move your leads down the funnel. 2. Retarget Your Website Visitors (Everyone Should Do This!) Want to target every person who visits your website with your Facebook ads placements? Of course you do. Behold, the Facebook Pixel. The Pixel is a snippet of code you install on your website that tracks visitor actions across your site and helps you reach this same audience on Facebook. There’s a ton you can do with the Pixel, from tracking lead conversions to seeing what people search...