10 Things You Need to Know About PPC Marketing

10 Things You Need to Know About PPC Marketing

A common misconception about Pay Per Click or PPC marketing is you have to spend a lot of money so you can generate leads faster. It’s especially disheartening for small business owners who want to try PPC, as well as other forms of digital marketing because they feel they might go broke in the process. If you can relate to this, don’t worry. As we’ve said, it’s a misconception. There are ways to do PPC marketing even if you don’t have a big budget. To do that though, you need a thorough understanding of what PPC is all about, as well as the strategies you can implement to ensure your campaigns will be a success. 1. Don’t Confuse SEO with PPC SEO or search engine optimization has to do with getting your website to rank high in Google, Bing, and other search engines results. It’s a strategy that has to be done organically. You can’t just pay Google, for example, to keep your website on the first page every time someone searches for keywords related to your business. When done right, however, SEO can generate a good ROI. Just don’t expect immediate results. SEO is a long-term strategy that could take months or even years especially if your business is in a competitive market. PPC, on the other hand, is paid advertising. You launch a campaign and your ads will appear on search engines. For fast, reliable, and measurable results, definitely, consider running PPC ads. 2. PPC Marketing Gives Immediate Results Another marketing strategy you may have encountered is content marketing. In a nutshell, it means offering valuable content...
How Does Pay-Per-Click Work? PPC Facts You Must Know

How Does Pay-Per-Click Work? PPC Facts You Must Know

If you are still asking ‘how does pay per click work?’ you could be losing out. As early as 2014, top luxury brands had recognized the viability of pay per click advertising. In that year alone, luxury brands spent a combined total of $22 million on paid advertising. Don’t stop reading. You don’t need to spend anywhere near that to reap the benefits of PPC! What Is Pay Per Click? Pay per click advertising is exactly what it claims to be. You only pay when someone clicks through to your website from your PPC advertisement. There are many forms of pay per click advertisements available. The most popular are Google AdWords which place your ad in search results as well as on private websites. These hosting websites use Google AdSense to display your ads and are paid a percentage of each click through. Google gets the rest. Bing ads are the same as google ads for Microsoft=owned Search engines like Yahoo and Bing. Facebook advertisements are another big player in the world of PPC and have the added advantage of demographic targeting. Native ads appear within blog posts on the web. In this case, the blog owner takes a cut of the price. How Does Pay Per Click Work Cost-Wise? Pay per click advertising can be worked out with any budget. The catch is that the more you pay, the better results you will get. Like everything on the internet, PPC ads work around keywords. Your ad is promoted according to the keywords that users type into search engines. The more commonly searched keywords cost more. Conveniently, all networks...
How Your Web Design Is Hurting Your SEO Development

How Your Web Design Is Hurting Your SEO Development

Looking for a way to maximize your Search Engine Optimization (SEO)? Start by fixing your website. You may be thinking: Wait a minute! Isn’t my web design all about helping my SEO development? Your website is indeed the digital face of your business, and the essential conduit for gaining new customers and retaining existing relationships. However, there are some elements of your web design that could actually be harming your marketing strategies. Read on to learn more about ways your web design could be getting in the way of your SEO success. Then get started on changing your design today! 1. Your Site Loads Too Slowly An average user is not going to want to sit around to wait for a website to load. This is why having a slow loading speed is one of the number one candidates for obstacles to prime SEO development. What causes slow loading? Having an image and content heavy site, or a complex web design in general. Choose a streamlined, minimalist approach to guarantee faster loading speeds. Besides, the more streamlined your design, the more professional it is likely to look–a double win. 2. You Aren’t Using Your Analytic Tools The best way to maximize your SEO development is to take advantage of the great data it provides. Don’t miss out on those analytic tools. Keep track of your conversions and those keywords that are leading to those conversions in order to keep maximizing your SEO. Of course, the best way to stay on top of these tools is to consider professional SEO services. 3. Users Encounter Too Many Pop-ups Who likes pop-ups? Anyone? Having a bunch of...
5 Things You Didn’t Know About Placing Ads on Facebook

5 Things You Didn’t Know About Placing Ads on Facebook

Hear that? That’s the sounds of another blog post telling you to start using Facebook Ads. But I’ve already tried placing ads on Facebook, you say. It led to a few fans, a couple of clicks, and no real leads or conversions. It was, in other words, a waste of time and money. Well, it doesn’t have to be. The reason so many smart marketers evangelize Facebook Ads is because their targeting and placements are rich and varied and can result in big dividends for cheap. But only if you use them right. So open up Ads Manager and let’s go. 1. Leverage Your Email Lists If you’re like most companies, your email mailing list is one of the most important ways you reach potential and repeat customers. With Facebook’s Custom Audience feature you can upload your entire email list to Facebook, which Facebook will then cross-reference and match to create a target audience based on those subscribers. That means you can send an email on Monday and hit them again in the sales cycle with a Facebook Ad on Friday. That second touch is a powerful way to move your leads down the funnel. 2. Retarget Your Website Visitors (Everyone Should Do This!) Want to target every person who visits your website with your Facebook ads placements? Of course you do. Behold, the Facebook Pixel. The Pixel is a snippet of code you install on your website that tracks visitor actions across your site and helps you reach this same audience on Facebook. There’s a ton you can do with the Pixel, from tracking lead conversions to seeing what people search...
Using SEO Services in Boise to Promote Your Website

Using SEO Services in Boise to Promote Your Website

The age of intense internet competition is now. For many small businesses, internet marketing can increase their earning capacity exponentially. Here’s how you can use Boise SEO services to promote your website and increase your sales: Increase Your Visibility SEO stands for Search Engine Optimization. The purpose of employing SEO services is to do just that; to optimize your website for a search engine, or Google. Essentially, you want to ensure that your website is compatible enough with Google’s search engine algorithm that it ranks highly among search results. This is not an easy feat. It’s something that can only be accomplished through consistent SEO implementation. In 2017, it is not enough to have a website and hope that your content promotes itself. There may be many businesses like yours offering similar products or services, and if you cannot stand out among them, you will not see substantial sales. Utilizing Boise SEO services will enable your business to shoot to the top of the rankings in your local area, resulting in great exposure for your company. Turn Page Views Into Sales Once you get more eyes on your web pages, you will be in a good position to get a substantial sales increase. But it’s not that easy. The best way to turn visitors into customers is through high-quality, relevant content. This is essentially the root of all SEO strategy. Blog posts and feature articles are a great way to accomplish this because you can include keywords and links in their text. Employing the right keywords helps your business reach the consumers that are in need of your product...
The Importance of Local SEO in Boise

The Importance of Local SEO in Boise

Did you know that 50 percent of people who use their smartphone for a local search will visit a store that same day? If you’re not utilizing local SEO to market your Idaho business online, you could be missing out on tons of potential sales. Not sure where to start with local SEO in Boise? We’ve got you covered! Read on to learn more about why local SEO is so important. What Is Local SEO? Local SEO (search engine optimization) helps businesses promote products and services to local customers who are looking for a specific service or product online. There are lots of local SEO strategies you can utilize to promote your business, including: Getting your website ranked on Google and other search engines Getting it ranked on business directories like Yelp and Foursquare Incorporating localized website content Offering online reviews Why Local SEO Matters Increased Popularity of Mobile Devices Practically everyone has a smartphone these days, and people regularly use those smartphones to search for local businesses. Wearable devices like Apple Watches have increased the frequency of on-the-go searches even more. More people are searching online for products and services they need immediately. Because of this, proximity-based searches are becoming more popular. Improving your local SEO practices will help you profit from this increased popularity. Higher Conversion A good local SEO strategy will yield higher conversion rates than almost any other traditional advertising option. Some businesses see up to 50 percent conversion as a result of their business being ranked on local directories. Local SEO could help you see 1 in 2 leads converted into an actual customer! Better Return On Investment...
5 Reasons to Hire an SEO Professional in Boise

5 Reasons to Hire an SEO Professional in Boise

As a business owner, you may not have the time needed to research and execute a strong search engine optimization strategy. But since your ranking is the end goal of your digital marketing strategy, you can’t negate SEO. That’s why you should consider investing in an SEO professional in Boise. Someone who knows the SEO world and can increase your ranking locally and globally. Still not convinced? Read on to learn why you need to contact an SEO professional today. 5 Reasons to Hire an SEO Professional in Boise 1. It Saves You Time Perhaps the best reason to invest in an SEO profession in Boise is that it’ll save you time. Even if you’re familiar with the best SEO practices, putting them into place takes days, even weeks or months. That’s time that you’d need to take away from your business. Focus on your business and let someone else worry about the details. 2. They Understand the Importance of Local SEO If you’re a small, local business, you absolutely need to focus on your local SEO results. Google tailors searches based on location and it’s important your business appears first. For instance, if you were to type in ‘restaurants near me’, you’d notice a long list of local results. Chances are these potential customers are only going to look at one or two options. The goal of local SEO isn’t necessarily traffic. Instead, it’s about removing as many barriers between consumer and business as possible. An SEO professional in Boise will make sure your customer can find you easily and quickly. 3. They Can Tailor Your Content Part of...
7 Affordable SEO Services in Boise to Help Crush Your Goals

7 Affordable SEO Services in Boise to Help Crush Your Goals

When you’re a small business owner, getting ahead in the digital world can seem tough. You know that you need to have a website and be visible on social media, but you don’t know the best way to go about it. If you want to reach customers in Boise, you’ll need to have a robust SEO strategy. It’s estimated that 75% of people never look beyond the first page of search results. If you want to get their attention, you’ll need to have a decent rank. Tips for affordable SEO It’s estimated that by end of 2017 business from around the world will spend around $191.85 billion in digital marketing alone. When huge corporations can dedicate thousands or millions to digital marketing, affordable SEO can seem impossible. Despite what you may think, it is possible to have a robust SEO and digital marketing strategy without breaking the bank. There are plenty of things you can start doing today to improve your search rankings and boost your customer reach. Are you ready to learn about affordable SEO? If you follow these tips, you’ll see your rankings increase without seeing your bank account balance decrease. Dive Into On-Page SEO You don’t need to redesign your website to improve your ranking. There are a lot of features on a single web page that can do a lot to help improve SEO. Title tags are a great way to incorporate keywords naturally and help give people an idea about the content they’re going to read. Make sure to keep title tags brief, long title tags will just get cut off. Also be sure that...
The Benefits Of Using Quality SEO Services In Boise

The Benefits Of Using Quality SEO Services In Boise

Once you’ve launched your business and built your website, you may think you’re done. You’ve established the internet presence, and the clients should come pouring in. Well, not quite. In the saturated market of online businesses, it takes more than a snazzy website to stand out. In fact, aesthetic isn’t even your key driver here. Nope. The thing you have to conquer? Math. Or, more specifically, search engine algorithms. To get your content noticed in a significant way, you need to be able to climb search results. And to do that, you need quality SEO services. Why Do You Need Quality SEO Services? It’s tempting to fall into the DIY trap. It seems cheaper, and really, how hard can it be to generate content? Harder than you might think, actually. Not only do you have to create content that is engaging, but you have to optimize it for search engines (Search Engine Optimization = SEO). If your content is great, but search engines can’t find it, it’s useless. By the same token, if search engines can find you, but the content is unreadable, just as bad. You need someone who is an expert in creating a top-quality product while also optimizing the content for search engines. Let’s talk about a few of the benefits quality SEO services can offer. Fluid Keyword Application When you are reading a piece of SEO content, it’s easy to spot the amateur vs the professional. It’s very easy for keyword optimized content to sound forced and robotic, with the grammar not quite matching up around the keywords. A good SEO professional is going to be able to ensure...
5 Principles of High Converting Boise Web Design

5 Principles of High Converting Boise Web Design

Over 1 billion websites are active on the internet today, and it takes a user only 50 milliseconds to evaluate the appearance of each site. With overwhelming consumer choice, it’s challenging to get high conversion rates for your website. How can you differentiate yourself from the sea of landing pages? By following these 5 principles of high converting Boise web design, you can boost your website’s success. 5 Principles of High Converting Boise Web Design You should keep in mind that, if users can’t find you, your conversion rates are already nonexistent. By utilizing search engine optimization techniques, you can push your website to the top of search results. Once you’ve honed your website’s SEO strategy, the following principles of high converting Boise web design will lead to fruitful conversions. 1. Highlight Your Call to Action Your call to action is the number one element in creating website conversions, so it needs to stand out. Make sure the call to action is obvious to the user without scrolling around the page. To make it more noticeable, consider adding a border or a pop of color to draw your reader’s eyes. 2. Readability & Flow Once your call to action is front and center, the page organization should have an explicit hierarchy. For example, readers infer type in larger fonts is more important than other information. Additionally, studies show page visitors only read around 20% of the content, meaning you can use fonts and headers to get your message across quickly, while still pushing your reader to act. 3. Simplicity Keeping your website simple is a great way to compliment readability. Adding excess content can...