How a Web Design Consultant Can Help You Get Your Ideal Website

How a Web Design Consultant Can Help You Get Your Ideal Website

So, you have a website that your tech-savvy nephew set up for you. At the time, you thought it was enough for your business. But, lately, you’ve been reading about SEO and something called Pay Per Clicks. Now you’re wondering if you’re missing out on some business opportunities. It’s time to look for a web design consultant. What Is a Web Design Consultant and How Can One Help Me? A web design consultant is someone who understands the mechanics of a website AND who knows how to leverage your existing information to get more “eyes” on your site. They will listen to your concerns and ideas and they will assess your current website. They are up-to-date on the latest processes and applications that maximize a website’s effectiveness. For example, SEO, or search engine optimization, is the process that can enhance your website’s visibility. When a potential client is searching for a business like yours, you want your name to pop up as close to the top of the list as possible. Web consultants know how to manage SEO to your advantage. In addition to understanding the technical aspects of a website, a web design consultant has access to copywriters and designers. They will enhance your message through words and illustrations. Web design consultants also have expertise in marketing. They can meld your message with your brand for a more effective presentation to the public. And, once your updated website is up and running, a web design consultant can run diagnostics to make sure your website is providing you with useful information. And they are always only a phone call...
Here’s Why Facebook PPC Ads Are Worth The Money

Here’s Why Facebook PPC Ads Are Worth The Money

Have you tried Facebook PPC ads before and didn’t see any ROI? It’s possible that you weren’t able to take advantage of the platform’s unparalleled targeting capabilities. You see, Facebook ads aren’t exactly beginner-friendly. Your targeting could be too broad or you may be saturating your audience. It’s easy to make mistakes, especially if you don’t actively test your campaigns. Once you get the hang of it though, you’ll see that Facebook ads are worth your marketing dollars. So don’t give up just yet. Let’s go into the reasons why you should try Facebook PPC ads, plus some tips on how to make them really work for your business. It Works with Small Budgets If you have a limited marketing budget, you need to be selective on where to allocate your funds. Lucky for you, PPC or pay-per-click marketing works with small budgets. How? Earlier, we mentioned targeting, which on Facebook you can do by demographics, location, interests, and behaviors. If you want to go granular, you can segment audiences based on age, relationship status, hobbies, and even device usage. Of course, to stretch your marketing dollars, you should avoid broad matches. If your goal is to drive people to your site (awareness), you can try a modified broad match at first. But if your goal is to get people to buy your products or try your service, you have to really zero in on your ideal customers. You Can Test Different Types of Messages Some companies still rely on print advertising such as flyers, brochures, newspaper ads, and so on. Now, there’s nothing wrong with using traditional advertising....
10 Things You Need to Know About PPC Marketing

10 Things You Need to Know About PPC Marketing

A common misconception about Pay Per Click or PPC marketing is you have to spend a lot of money so you can generate leads faster. It’s especially disheartening for small business owners who want to try PPC, as well as other forms of digital marketing because they feel they might go broke in the process. If you can relate to this, don’t worry. As we’ve said, it’s a misconception. There are ways to do PPC marketing even if you don’t have a big budget. To do that though, you need a thorough understanding of what PPC is all about, as well as the strategies you can implement to ensure your campaigns will be a success. 1. Don’t Confuse SEO with PPC SEO or search engine optimization has to do with getting your website to rank high in Google, Bing, and other search engines results. It’s a strategy that has to be done organically. You can’t just pay Google, for example, to keep your website on the first page every time someone searches for keywords related to your business. When done right, however, SEO can generate a good ROI. Just don’t expect immediate results. SEO is a long-term strategy that could take months or even years especially if your business is in a competitive market. PPC, on the other hand, is paid advertising. You launch a campaign and your ads will appear on search engines. For fast, reliable, and measurable results, definitely, consider running PPC ads. 2. PPC Marketing Gives Immediate Results Another marketing strategy you may have encountered is content marketing. In a nutshell, it means offering valuable content...
How Does Pay-Per-Click Work? PPC Facts You Must Know

How Does Pay-Per-Click Work? PPC Facts You Must Know

If you are still asking ‘how does pay per click work?’ you could be losing out. As early as 2014, top luxury brands had recognized the viability of pay per click advertising. In that year alone, luxury brands spent a combined total of $22 million on paid advertising. Don’t stop reading. You don’t need to spend anywhere near that to reap the benefits of PPC! What Is Pay Per Click? Pay per click advertising is exactly what it claims to be. You only pay when someone clicks through to your website from your PPC advertisement. There are many forms of pay per click advertisements available. The most popular are Google AdWords which place your ad in search results as well as on private websites. These hosting websites use Google AdSense to display your ads and are paid a percentage of each click through. Google gets the rest. Bing ads are the same as google ads for Microsoft=owned Search engines like Yahoo and Bing. Facebook advertisements are another big player in the world of PPC and have the added advantage of demographic targeting. Native ads appear within blog posts on the web. In this case, the blog owner takes a cut of the price. How Does Pay Per Click Work Cost-Wise? Pay per click advertising can be worked out with any budget. The catch is that the more you pay, the better results you will get. Like everything on the internet, PPC ads work around keywords. Your ad is promoted according to the keywords that users type into search engines. The more commonly searched keywords cost more. Conveniently, all networks...
How Your Web Design Is Hurting Your SEO Development

How Your Web Design Is Hurting Your SEO Development

Looking for a way to maximize your Search Engine Optimization (SEO)? Start by fixing your website. You may be thinking: Wait a minute! Isn’t my web design all about helping my SEO development? Your website is indeed the digital face of your business, and the essential conduit for gaining new customers and retaining existing relationships. However, there are some elements of your web design that could actually be harming your marketing strategies. Read on to learn more about ways your web design could be getting in the way of your SEO success. Then get started on changing your design today! 1. Your Site Loads Too Slowly An average user is not going to want to sit around to wait for a website to load. This is why having a slow loading speed is one of the number one candidates for obstacles to prime SEO development. What causes slow loading? Having an image and content heavy site, or a complex web design in general. Choose a streamlined, minimalist approach to guarantee faster loading speeds. Besides, the more streamlined your design, the more professional it is likely to look–a double win. 2. You Aren’t Using Your Analytic Tools The best way to maximize your SEO development is to take advantage of the great data it provides. Don’t miss out on those analytic tools. Keep track of your conversions and those keywords that are leading to those conversions in order to keep maximizing your SEO. Of course, the best way to stay on top of these tools is to consider professional SEO services. 3. Users Encounter Too Many Pop-ups Who likes pop-ups? Anyone? Having a bunch of...
5 Things You Didn’t Know About Placing Ads on Facebook

5 Things You Didn’t Know About Placing Ads on Facebook

Hear that? That’s the sounds of another blog post telling you to start using Facebook Ads. But I’ve already tried placing ads on Facebook, you say. It led to a few fans, a couple of clicks, and no real leads or conversions. It was, in other words, a waste of time and money. Well, it doesn’t have to be. The reason so many smart marketers evangelize Facebook Ads is because their targeting and placements are rich and varied and can result in big dividends for cheap. But only if you use them right. So open up Ads Manager and let’s go. 1. Leverage Your Email Lists If you’re like most companies, your email mailing list is one of the most important ways you reach potential and repeat customers. With Facebook’s Custom Audience feature you can upload your entire email list to Facebook, which Facebook will then cross-reference and match to create a target audience based on those subscribers. That means you can send an email on Monday and hit them again in the sales cycle with a Facebook Ad on Friday. That second touch is a powerful way to move your leads down the funnel. 2. Retarget Your Website Visitors (Everyone Should Do This!) Want to target every person who visits your website with your Facebook ads placements? Of course you do. Behold, the Facebook Pixel. The Pixel is a snippet of code you install on your website that tracks visitor actions across your site and helps you reach this same audience on Facebook. There’s a ton you can do with the Pixel, from tracking lead conversions to seeing what people search...