How Long Does SEO Take to Start Delivering Results?

How Long Does SEO Take to Start Delivering Results?

You’re about to embark on your search engine optimization (SEO) journey. And like most, you’re wondering how long it’s going to take to see results. Unfortunately, a lot of people are impatient when they have a false notion of how long it should take. If you’re also asking how long does SEO take, then this article will help shed some light on the matter. It’s important to note that SEO is like any other good investment you make. In time, you get a higher return on investment. Now, let’s dive into what you should expect from SEO results. So How Long Does SEO Take? While there’s no definitive answer to this question, there is a time frame you should expect to see SEO traffic generation from your SEO strategy. In order to understand the SEO process, you have to first answer ‘How does SEO work?’ The short answer is that you have to engage in your SEO efforts for several months, but even then you won’t see the greatest of results. It’s very important that you remain consistent or you’ll never see any fruits from your labor. In general, the first three months is where all of the hard work gets put into play. But don’t expect much. The first six months will look a little something like this. Month 1 of SEO During this time, you’re doing a ton of research, keyword strategy, planning, and website auditing. In some cases, the research and discovery phase can last longer than one month. Don’t fret if this is the case for you. The more thorough your research and discovery is,...
9 Simple Steps for Setting up a Great Google Adwords Campaign

9 Simple Steps for Setting up a Great Google Adwords Campaign

Digital marketing, particularly if you’re new to the field, can be quite difficult. But there are certain tools that can aid even a total newcomer. One such tool is Adwords, Google’s helpful pay-per-click platform. A strong Adwords campaign has the potential to yield great results, but you’ll want to know what you’re getting yourself into. Here’s a quick, nine-step guide to creating and publishing your Adwords campaign. 1. Plan Your Budget You’ll find that many guides don’t include this step until further down the line. However, it’s a good idea to plan your budget before even beginning your campaign. 2. Create and Name Your Adwords Campaign With your budget in place, it’s time to log onto Adwords and create your campaign. If you’re on the Adwords homepage, you should see a large great button that says “Start now”. Click it to begin creating your campaign. It’s important to note that there are several types of PPC campaigns available to choose from, such as: Search Ads Display Ads Video Ads App Ads ‘Search ads’ is the most common choice, so unless you have content like a video ready to go, it’s your best bet. If you’re really not sure which is best for you, there should be a helpful list of boxes you can check for the results you’re after, such as generating site traffic. Don’t forget to create a name. If you’re unsure about a name, just put a placeholder. You can change it later on if you’d like. 3. Set Your Location Choosing the right location is extremely important. Google already has a tendency to tailor search results...
Top Advice for Setting Up a Successful Facebook Campaign

Top Advice for Setting Up a Successful Facebook Campaign

Facebook has 2.2 billion monthly active users. That potential reach alone makes Facebook campaigns one of the best ways to drive conversions and boost your brand recognition. But how can you ensure your campaigns are successful? Here are a few tips to employ when setting up your next Facebook campaign. Know Your Audience A successful Facebook campaign is all about proper targeting. Knowing your audience means you know what they want and how you can satisfy those wants. Before you even touch Facebook, you should develop a series of bullet-proof customer personas that represent your audience. Your content should then be tailored specifically to each persona, even if that means creating different copy or using different visuals for each one. Your ads should also target your audience based on where they are in the conversion funnel. A message that will engage someone who’s never heard of your products will be very different to one designed for a loyal repeat customer. Proper targeting is also a great way to save on your advertising budget. Use Original Visuals People on Facebook see tens if not hundreds of ads per day. Standing out from the crowd is essential to a successful campaign. If your imagery looks similar to other ads on your audience’s timeline, it’s far less likely to garner interest. Instead of using stock images you should utilize custom visuals and designs. Authentic, custom photography or illustration is more likely to engage your audience and catch peoples’ eye. It’s also a great way to humanize your brand. Track Your Results You’ve set your ad free into the wilds of Facebook, but...
How to Use Google Adwords Like a Pro

How to Use Google Adwords Like a Pro

Need to invest in marketing for your business? Google Adwords is a great way to generate additional customers and income, with $2 in revenue created on average for businesses for every $1 spent. But if you don’t know how to use Adwords effectively, you might end up wasting your money. Don’t let that happen. We’ll help you work out how to use Google Adwords like a pro with these handy tips and tricks to get you started. Do the Right Keyword Research If you’re looking to set up a marketing campaign using Adwords, you need to be prepared and complete your research before you set things up. To gain the right visitors for your business, you need to be targeting the right search keywords. Use the Keyword Planner to help plan an effective campaign that targets visitors searching for specific words that are relevant to your business. Write Effective and Well Written Ads With only around 100 characters to play with (30 for your headline, 80 for your description) you don’t have much space to write an ad that grabs your visitors attention. Your ad copy needs to be effective in using the limited space you have. Grab attention with catching headlines and if you’ve got any figures to brag about, then use them! Talk to your potential customers by using “we” and “you,” and if you run a service that targets a local area, be sure you reference it in geographically-specific ads. Capitalize on Visitors with Impressive Landing Pages You need to think about your landing pages. Building specific pages for your ad visitors to land on means...
10 Web Design Tricks that Will Boost Traffic

10 Web Design Tricks that Will Boost Traffic

38% of Internet users will stop engaging with a website if it’s unattractive. And SEO isn’t just about getting people to your page, it’s also about keeping them there. Savvy web design tricks are a smart way to increase your audience engagement and, in turn, boost your website’s traffic. Here are 10 web design tips and tricks that’ll enhance your SEO and keep your website at the top of its game. 1. Make It Responsive The majority of Internet users worldwide are multiplatform. This means your target audience might be looking at your website on mobile, tablet, or desktop. To keep users on your page and boost SEO you need to make sure your website is easy to navigate across all platforms, regardless of resolution. Responsive web design is the key to that. Designing your site to be responsive isn’t just a boon for your users. Google’s actively penalized sites that aren’t mobile friendly since 2015. You’d be doing your ranking a favor by jumping on this of all web design tricks. 2. Use Grid Theory Grid theory is design 101 but you’d be surprised how many websites wing it and hope for the best. A good grid design establishes the meter and rhythm of the design. It lays elements out in an easy to parse manner and establishes content hierarchy. All of this goes a long way to keeping your website users from hitting that back button. But designing your website to a grid isn’t just good design practice, it also makes things easier when it comes to building your pages. All good HTML frameworks already use grid...
3 Marketing Tips eCommerce Companies Should Know

3 Marketing Tips eCommerce Companies Should Know

Do you have an e-commerce platform that you interested in expanding the market for? At its core, eCommerce is a unique industry that requires special attention to the online world, especially through content marketing and SEO. Because all of your customers find you online, a poor online marketing strategy can literally cost your business money. However, marketing and eCommerce can be quite simple, as long as the special considerations are made. These considerations come in the form of three easy tips that can boost your website traffic, and in turn, boost your revenue. Read on to learn tips that you can implement in your business immediately, and begin reaping the benefits of good marketing. 1. Make Original Content Content marketing is more important today than ever. Consumers want answers to their questions that they have in their everyday lives and often turn to the internet to answer them. The art of content marketing is essentially writing content for your target audience in the form of blog posts or social media posts. In producing original content, you will be able to answer questions that users have about your product or industry. Once they are on your site exploring your original content, they are much more likely to make a purchase. Simply begin by producing relevant, well-written content, as this is vital to regular web traffic. But, make sure that the content is SEO-optimized, as this will provide the maximum benefit. 2. Have a Solid Email Marketing Campaign Email marketing may seem like a thing of the past in the marketing and eCommerce world, but it is just as important as...