7 Effective SEO Solutions for Boise, Idaho

7 Effective SEO Solutions for Boise, Idaho

If you’re not spending at least half of your marketing budget on digital solutions, then you’re probably spending less than your competitors. Finding the right SEO solutions can ensure you get more bang for your buck and give your traffic a much-needed bump. Many Idaho firms will outsource their digital marketing and end up paying for traffic from outside of their area. If your company is located in Boise, you need to be sure that you’re showing up in the results from searches made in Boise. If you’re not getting the traffic that you’d hoped for or if you’re just getting your digital marketing started, you need to be using smart SEO strategies. To ensure that you’re getting those coveted local SEO numbers that can turn into revenue, try out these 7 proven SEO solutions for your company. 1. Do Your Research There’s going to be a sweet spot in search results that get your company to show up as the top result. Run a few tests and try searching for your company online without using your name. Think of the kinds of words someone would enter in the search bar if they were looking for a service or product like yours. See which companies come up at the top of the results over and over. Take note of which keywords work for your closest competitors and make include them in your own meta tags and descriptions. The companies who have the most enviable search results will include the keywords and phrases you need to be using in their descriptions and titles as well. Be sure that you include...
5 Benefits Hiring Of A Professional SEO Company

5 Benefits Hiring Of A Professional SEO Company

Whether you run a fusion bistro or develop apps for smartphones, you need a web presence. At the minimum, that means a website that helps you convert visitors into customers. That also means that you need search engine optimization. With more than one billion websites out there, it’s the only way to get noticed. You can’t convert visitors who never show up. Unless you’re already a marketing genius, there’s a lot of good reasons to hire a professional SEO company. Saves Time Most business owners struggle with finding enough hours in the week to do everything. It’s why they hire assistants and why they outsource. SEO is a particularly demanding arena. It touches everything from keywords to content and even what links you use. It’s also in a constant state of evolution because it must adapt to changes in search engine algorithms. In short, it’s a full-time job and you already have one of those. Outsourcing your SEO frees you from spending every spare second reading about SEO. Speeds Up Corrective Actions Did you know that your website can hurt your SEO results? Anything from site load time to your image sizes can make your site less attractive to search engines and users. A professional SEO company will take an objective look at your site. They’ll tell you what fixes are critical and offer suggestions for less pressing corrections. Many companies even provide a site audit tool for free. Depending on your arrangement, some will even make the fixes for you or build a new site. A Professional SEO Company Provides Expertise The digital space is overflowing with numbers...
How to Cut Your Facebook Ad Costs

How to Cut Your Facebook Ad Costs

There’s no doubt about it: Facebook has become a must-use advertisement platform for every business. Its earnings explain why Facebook ad costs sometimes come with hefty price tags. In the second quarter of 2017, for instance, the social media site earned over $9 billion in revenue. 8 billion of that revenue came from mobile ad revenue alone. Overall, Facebook earned far more than expected — and financial experts expected it to earn a lot. How Facebook Calculates Ad Costs Facebook ad space is bought via auction, but the auction isn’t run like a traditional auction. The space doesn’t go to the highest bidder. Instead, Facebook looks at three main factors to determine the ad space cost. The Three Main Factors The first factor is the advertiser’s bid. The second factor is the quality and relevance of your ad. Facebook uses this information to gauge whether or not anyone will be interested in looking at the ad. The third factor is your ad’s estimated action rates. Facebook gauges whether or not someone will take the ad’s desired action, such as visiting your website or downloading your app. Other Factors There are other factors that go into calculating Facebook ad costs. One of them is geography. An ad placed in a rural area is going to cost less than one placed in a major urban area such as San Francisco or New York City. Advertising to a particular demographic can also drive up costs. Another factor is the time of year. In particular, the holiday season and just before other major holidays. The reason why is competition. Many businesses are running...
How to Run a Successful SEO Campaign

How to Run a Successful SEO Campaign

If you’re a business owner, you should definitely invest energy in SEO efforts. It’ll help you improve your website ranking, which will lead to increased traffic and greater visibility. If you’re not improving your SEO position, you’re losing ground to competitors who have taken the time to use this valuable tool for business. But how do you run a successful SEO campaign to drive traffic and visibility? Read on to learn tips and tricks for running a truly killer SEO campaign. How to Run a Successful SEO Campaign Implementing an excellent SEO strategy isn’t easy, but with these tips and tricks, you’ll be able to create the ideal website and make the most of your SEO efforts. Define Your Goal & Strategy Before you embark on any SEO effort, you need to define your success metrics and how you’ll measure any progress toward that goal. You need to think about things other than simple rankings, like traffic, bounce rate and engagement. Here are two questions you need to ask yourself as you start your SEO campaign: What am I Bringing Users to My Website for? What is the overall goal you’re looking to accomplish with this campaign? What do you want users to do when they end up your website? Are you trying to generate leads or build an email list? Make sure your reason for bringing your users is specific and concrete. Metrics like website traffic and engagement rates aren’t enough of a reason to drive people to your site. How Will I Measure Progress Toward My Goals? If you can’t think of a metric to measure your...
10 Web Design Trends You Can Look Forward to in 2018

10 Web Design Trends You Can Look Forward to in 2018

Web design is your most crucial way of reaching your customers. When your website is inviting and effective, you’ll build an audience and get great results. If your site is cumbersome and outdated, you create poor first impressions. The more you know about web design trends, the easier it is for you to stay on the cutting edge. With this in mind, read on to learn more about the ten trends that will carry the year 2018. 1. Expect PPC To Grow Among Common Web Design Trends There are more advertising models than you can imagine today — but pay-per-click advertising is here to stay. And why not? By all accounts, PPC advertising is still very much a winner. For instance, businesses that use PPC advertising note that their websites get far more traffic than when they don’t use it. From here, you are able to turn these leads into conversions — particularly if you are diligent in your advertising techniques. As a result, your sales will go up, while you also have far greater control over your budget. Since you only pay for the number of clicks that you get, you don’t have to worry about flat rate costs, which can be quite expensive regardless of return. People also enjoy PPC advertising because it gives you real-time performance data so that you can use this information to build your brand and make your company more of a household name. 2. People Are Putting Flash To The Side If you’re still using flash in 2018 and beyond, you’re setting yourself up to get left behind. Web developers are abandoning...
7 Top Benefits of PPC Advertising

7 Top Benefits of PPC Advertising

If you don’t have a strategy to draw people to your business you’re leaving money on the ground. According to shopping trends, over 50% of Americans prefer to shop online. Driving traffic to your website is a priority if you want a successful online presence. Pay-per-click (PPC) advertising is a great option for small businesses. Continue reading for 7 benefits of PPC advertising you can start using today. 1. PPC Boosts Traffic to your Website It’s great to have a well-designed website, but what good is it if no knows it exists? Benefits of PPC are increased traffic to your site. Having your paid advertisement appear on the first page of search engine results increases your chances of being seen. PPC advertising can make this happen for you. 2. PPC Increases Sales Online shoppers research products first. A person searching for a particular product or service is more likely to purchase. Your PPC ad is focused on a targeted audience increasing the chances of closing the deal. If online shoppers are happy with your service they are more likely to be repeat customers. By using PPC you can attract new customers with far-reaching potential. 3. PPC Helps You Control Advertising Costs Unlike some marketing strategies, PPC advertising lets you pay as you go. You can tweak or stop ad campaigns that are underperforming. There are no set amounts you’re required to spend or long-term obligations. You can run an ad for a few days, a month or years. 4. You Only Pay for Clicks Another cost saving measure that makes PPC a great bargain is that you only pay...