6 Tips to Reach Your Target Group Audience in Boise

6 Tips to Reach Your Target Group Audience in Boise

Businesses across every industry are now spending an average of $75,000 a year on digital marketing trying to reach their audience. In some ways, marketing has never been easier with the number of digital tools available. With so much access, it can be hard to differentiate yourself to your target group audience in Boise. While there’s a bigger market for most industries in Boise than in other parts of the state, the competition is also much more fierce. You’ll have to try tactics that take advantage of SEO strategies and content marketing just to get to the first page of search engine results. Whether you’re a new business or you’re looking to expand, follow these 7 tips to ensure that you reach your target group better than the competition. 1. Know Your Audience While every business owner wants to assume that their products and services are for everyone, that’s simply not the case. There is an ideal customer for every product and until you can identify them, you’ll struggle to attract them. Include an online survey with the checkout process or make contact with your customers following a purchase. Offer them an additional deal for participating in a survey to improve your services. But first, know what to include in your survey. 2. Determine Criteria For Ideal Customers You might have two target group markets that don’t overlap. You might have one market who is most attracted to your product while you’re eyeing another market you’re looking to attain. If you’ve nailed down your base, try to narrow down the criteria for your ideal customer. They may fit a...
SEO and PPC: Why They’re Better When Used Together

SEO and PPC: Why They’re Better When Used Together

Digital marketing strategies are constantly changing. It’s no surprise why marketers consider search engine optimization (SEO) as a more effective approach, with 82 percent commending its efficiency. Yet, this is a tricky strategy. The methods you used today may not work next month. That’s why it’s important to know what organic search traffic is, and learn what other approaches complement it. Pay-per-click (PPC) is worth checking out. Let’s see how it works, and how to use it along with SEO. Back to Basics By definition, SEO is the process of increasing a site’s search engine rank using high-quality content and targeted keywords. Its main components include: Off-page optimization On-page optimization Now, what’s special about the blending SEO and PPC? While these are two different marketing strategies, both work under the digital marketing umbrella to generate clicks and increase conversions. Business owners who own a website oftentimes choose one over the other, and you can’t blame them, really. Considering variables like budget and goals, a common misconception is that using both of these strategies will cost a bunch. Many marketers don’t realize that capitalizing on both will yield positive results. Stronger Search Engine Presence Business owners aim to land the first page in search engines or even the topmost spot. For this reason, they use one or multiple keywords they’re targeting. What PPC does for that same valuable keyword(s) is to allow your ad to show up near the top of the page. It’s like “owning” a group of words. Whenever somebody searches for it, the search engine displays it by default. PPC ads also ensure that your brand stays...
5 SEO Boise Marketing Trends For 2018

5 SEO Boise Marketing Trends For 2018

SEO best practices are always evolving. In 2018, local companies must take on the latest techniques to survive. Have you mastered the SEO Boise businesses need to compete? SEO techniques improve businesses’ rankings in search engines. They help drive your business to the top page of search results. But Google alters their algorithms every year, changing SEO best practices. Local companies must take special steps to improve SEO on their websites. The SEO Boise companies use will differ from that of other cities. Boise is a niche market on which you need to focus your efforts. The SEO Boise Companies Need to Thrive Google’s updates tend to focus on better user experiences. Take this to heart as you design your website. Improving user experiences will also help your business performance. Google is prioritizing specific platforms and search methods. When users favor certain methods, Google accommodates those trends. You need to adapt to those changes as well. 5 Ways You Can Improve SEO in 2018 Your customers have certain expectations. Google’s updates will try to accommodate them when listing websites. But many of SEO best practices will remain the same. The following five techniques will improve your website’s search rankings. They will provide a better experience for your customers as well. 1. New Methods for Content Creation Google once prioritized the frequent use of certain keywords for searches. Now they are prioritizing the quality of content and word relationships. You can implement SEO Boise customers will favor by creating relevant content of this nature. 2. Natural Phrases & Voice Search Google wants to deliver the best search results for users....
7 Effective SEO Solutions for Boise, Idaho

7 Effective SEO Solutions for Boise, Idaho

If you’re not spending at least half of your marketing budget on digital solutions, then you’re probably spending less than your competitors. Finding the right SEO solutions can ensure you get more bang for your buck and give your traffic a much-needed bump. Many Idaho firms will outsource their digital marketing and end up paying for traffic from outside of their area. If your company is located in Boise, you need to be sure that you’re showing up in the results from searches made in Boise. If you’re not getting the traffic that you’d hoped for or if you’re just getting your digital marketing started, you need to be using smart SEO strategies. To ensure that you’re getting those coveted local SEO numbers that can turn into revenue, try out these 7 proven SEO solutions for your company. 1. Do Your Research There’s going to be a sweet spot in search results that get your company to show up as the top result. Run a few tests and try searching for your company online without using your name. Think of the kinds of words someone would enter in the search bar if they were looking for a service or product like yours. See which companies come up at the top of the results over and over. Take note of which keywords work for your closest competitors and make include them in your own meta tags and descriptions. The companies who have the most enviable search results will include the keywords and phrases you need to be using in their descriptions and titles as well. Be sure that you include...
5 Benefits Hiring Of A Professional SEO Company

5 Benefits Hiring Of A Professional SEO Company

Whether you run a fusion bistro or develop apps for smartphones, you need a web presence. At the minimum, that means a website that helps you convert visitors into customers. That also means that you need search engine optimization. With more than one billion websites out there, it’s the only way to get noticed. You can’t convert visitors who never show up. Unless you’re already a marketing genius, there’s a lot of good reasons to hire a professional SEO company. Saves Time Most business owners struggle with finding enough hours in the week to do everything. It’s why they hire assistants and why they outsource. SEO is a particularly demanding arena. It touches everything from keywords to content and even what links you use. It’s also in a constant state of evolution because it must adapt to changes in search engine algorithms. In short, it’s a full-time job and you already have one of those. Outsourcing your SEO frees you from spending every spare second reading about SEO. Speeds Up Corrective Actions Did you know that your website can hurt your SEO results? Anything from site load time to your image sizes can make your site less attractive to search engines and users. A professional SEO company will take an objective look at your site. They’ll tell you what fixes are critical and offer suggestions for less pressing corrections. Many companies even provide a site audit tool for free. Depending on your arrangement, some will even make the fixes for you or build a new site. A Professional SEO Company Provides Expertise The digital space is overflowing with numbers...
How to Cut Your Facebook Ad Costs

How to Cut Your Facebook Ad Costs

There’s no doubt about it: Facebook has become a must-use advertisement platform for every business. Its earnings explain why Facebook ad costs sometimes come with hefty price tags. In the second quarter of 2017, for instance, the social media site earned over $9 billion in revenue. 8 billion of that revenue came from mobile ad revenue alone. Overall, Facebook earned far more than expected — and financial experts expected it to earn a lot. How Facebook Calculates Ad Costs Facebook ad space is bought via auction, but the auction isn’t run like a traditional auction. The space doesn’t go to the highest bidder. Instead, Facebook looks at three main factors to determine the ad space cost. The Three Main Factors The first factor is the advertiser’s bid. The second factor is the quality and relevance of your ad. Facebook uses this information to gauge whether or not anyone will be interested in looking at the ad. The third factor is your ad’s estimated action rates. Facebook gauges whether or not someone will take the ad’s desired action, such as visiting your website or downloading your app. Other Factors There are other factors that go into calculating Facebook ad costs. One of them is geography. An ad placed in a rural area is going to cost less than one placed in a major urban area such as San Francisco or New York City. Advertising to a particular demographic can also drive up costs. Another factor is the time of year. In particular, the holiday season and just before other major holidays. The reason why is competition. Many businesses are running...
How to Run a Successful SEO Campaign

How to Run a Successful SEO Campaign

If you’re a business owner, you should definitely invest energy in SEO efforts. It’ll help you improve your website ranking, which will lead to increased traffic and greater visibility. If you’re not improving your SEO position, you’re losing ground to competitors who have taken the time to use this valuable tool for business. But how do you run a successful SEO campaign to drive traffic and visibility? Read on to learn tips and tricks for running a truly killer SEO campaign. How to Run a Successful SEO Campaign Implementing an excellent SEO strategy isn’t easy, but with these tips and tricks, you’ll be able to create the ideal website and make the most of your SEO efforts. Define Your Goal & Strategy Before you embark on any SEO effort, you need to define your success metrics and how you’ll measure any progress toward that goal. You need to think about things other than simple rankings, like traffic, bounce rate and engagement. Here are two questions you need to ask yourself as you start your SEO campaign: What am I Bringing Users to My Website for? What is the overall goal you’re looking to accomplish with this campaign? What do you want users to do when they end up your website? Are you trying to generate leads or build an email list? Make sure your reason for bringing your users is specific and concrete. Metrics like website traffic and engagement rates aren’t enough of a reason to drive people to your site. How Will I Measure Progress Toward My Goals? If you can’t think of a metric to measure your...
10 Web Design Trends You Can Look Forward to in 2018

10 Web Design Trends You Can Look Forward to in 2018

Web design is your most crucial way of reaching your customers. When your website is inviting and effective, you’ll build an audience and get great results. If your site is cumbersome and outdated, you create poor first impressions. The more you know about web design trends, the easier it is for you to stay on the cutting edge. With this in mind, read on to learn more about the ten trends that will carry the year 2018. 1. Expect PPC To Grow Among Common Web Design Trends There are more advertising models than you can imagine today — but pay-per-click advertising is here to stay. And why not? By all accounts, PPC advertising is still very much a winner. For instance, businesses that use PPC advertising note that their websites get far more traffic than when they don’t use it. From here, you are able to turn these leads into conversions — particularly if you are diligent in your advertising techniques. As a result, your sales will go up, while you also have far greater control over your budget. Since you only pay for the number of clicks that you get, you don’t have to worry about flat rate costs, which can be quite expensive regardless of return. People also enjoy PPC advertising because it gives you real-time performance data so that you can use this information to build your brand and make your company more of a household name. 2. People Are Putting Flash To The Side If you’re still using flash in 2018 and beyond, you’re setting yourself up to get left behind. Web developers are abandoning...
7 Top Benefits of PPC Advertising

7 Top Benefits of PPC Advertising

If you don’t have a strategy to draw people to your business you’re leaving money on the ground. According to shopping trends, over 50% of Americans prefer to shop online. Driving traffic to your website is a priority if you want a successful online presence. Pay-per-click (PPC) advertising is a great option for small businesses. Continue reading for 7 benefits of PPC advertising you can start using today. 1. PPC Boosts Traffic to your Website It’s great to have a well-designed website, but what good is it if no knows it exists? Benefits of PPC are increased traffic to your site. Having your paid advertisement appear on the first page of search engine results increases your chances of being seen. PPC advertising can make this happen for you. 2. PPC Increases Sales Online shoppers research products first. A person searching for a particular product or service is more likely to purchase. Your PPC ad is focused on a targeted audience increasing the chances of closing the deal. If online shoppers are happy with your service they are more likely to be repeat customers. By using PPC you can attract new customers with far-reaching potential. 3. PPC Helps You Control Advertising Costs Unlike some marketing strategies, PPC advertising lets you pay as you go. You can tweak or stop ad campaigns that are underperforming. There are no set amounts you’re required to spend or long-term obligations. You can run an ad for a few days, a month or years. 4. You Only Pay for Clicks Another cost saving measure that makes PPC a great bargain is that you only pay...
How a Web Design Consultant Can Help You Get Your Ideal Website

How a Web Design Consultant Can Help You Get Your Ideal Website

So, you have a website that your tech-savvy nephew set up for you. At the time, you thought it was enough for your business. But, lately, you’ve been reading about SEO and something called Pay Per Clicks. Now you’re wondering if you’re missing out on some business opportunities. It’s time to look for a web design consultant. What Is a Web Design Consultant and How Can One Help Me? A web design consultant is someone who understands the mechanics of a website AND who knows how to leverage your existing information to get more “eyes” on your site. They will listen to your concerns and ideas and they will assess your current website. They are up-to-date on the latest processes and applications that maximize a website’s effectiveness. For example, SEO, or search engine optimization, is the process that can enhance your website’s visibility. When a potential client is searching for a business like yours, you want your name to pop up as close to the top of the list as possible. Web consultants know how to manage SEO to your advantage. In addition to understanding the technical aspects of a website, a web design consultant has access to copywriters and designers. They will enhance your message through words and illustrations. Web design consultants also have expertise in marketing. They can meld your message with your brand for a more effective presentation to the public. And, once your updated website is up and running, a web design consultant can run diagnostics to make sure your website is providing you with useful information. And they are always only a phone call...