9 Simple Steps for Setting up a Great Google Adwords Campaign

9 Simple Steps for Setting up a Great Google Adwords Campaign

Digital marketing, particularly if you’re new to the field, can be quite difficult. But there are certain tools that can aid even a total newcomer.

One such tool is Adwords, Google’s helpful pay-per-click platform. A strong Adwords campaign has the potential to yield great results, but you’ll want to know what you’re getting yourself into.

Here’s a quick, nine-step guide to creating and publishing your Adwords campaign.

1. Plan Your Budget

You’ll find that many guides don’t include this step until further down the line. However, it’s a good idea to plan your budget before even beginning your campaign.

2. Create and Name Your Adwords Campaign

With your budget in place, it’s time to log onto Adwords and create your campaign. If you’re on the Adwords homepage, you should see a large great button that says “Start now”. Click it to begin creating your campaign.

It’s important to note that there are several types of PPC campaigns available to choose from, such as:

  • Search Ads
  • Display Ads
  • Video Ads
  • App Ads

‘Search ads’ is the most common choice, so unless you have content like a video ready to go, it’s your best bet. If you’re really not sure which is best for you, there should be a helpful list of boxes you can check for the results you’re after, such as generating site traffic.

Don’t forget to create a name. If you’re unsure about a name, just put a placeholder. You can change it later on if you’d like.

3. Set Your Location

Choosing the right location is extremely important. Google already has a tendency to tailor search results to a user’s area, but narrowing things down in your Adwords campaign increases your odds of popping up.

So if you’re a small business in Boise, ID, for example, you’d simply set your location preferences to Boise.

4. Enter the Bidding Amount and Strategy

Now, when it comes to Adwords bidding, you’ll have two important options for how much you spend each day: manual bidding and automatic bidding.

We recommend choosing manual bidding so you can more effectively monitor your campaign and how much you spend per day.

5. Create an Adwords Group

Your Adwords group is more or less your demographics. So if you’re targeting someone of a specific gender or age range, you can choose those options accordingly.

6. Write Your Ad

Now it’s time to write some great copy for your ad. You’ll have enough room for a headline and four lines of information, but each line only allows for a few characters, so choose your words carefully.

And don’t forget to include a URL to your site at the bottom.

7. Find Strong Keywords

The heart of any PPC campaign is its keywords. Choosing the perfect keyword isn’t always easy, but Adwords makes it a bit easier with its in-platform tool, the Keyword Planner Tool.

Typing in a phrase or word associated with your business will bring up a list of keywords and their respective “strengths” or how often they come up in a search.

8. Set Your Keywords

Now that you’ve presumably chosen your keywords, it’s time to customize them. There are three main symbols you’ll need to focus on, as they correlate to precision.

Sound complicated? It really is. Here’s a handy guide to help you out.

  • + is broad, meaning that if a user searches for something even tangentially related, your ad may pop up
  • [] is used for an exact keyword match
  • “” is used for an exact match, but may include additional words

9. Double-Check and Publish

This pretty much completes your campaign, so your last step is to check it and edit as necessary.

Once you’re comfortable with the campaign you’ve created it’s time to publish and get results!

Creating a Campaign Made Simple

Creating an effective Adwords campaign doesn’t have to be difficult. If you follow this guide, you should have a great campaign ready in no time.

Want to see how you stack up against the competition and get personalized help for your business? Then get in touch today and sign up for your free site audit.