When you’re a small business owner, getting ahead in the digital world can seem tough. You know that you need to have a website and be visible on social media, but you don’t know the best way to go about it.
If you want to reach customers in Boise, you’ll need to have a robust SEO strategy. It’s estimated that 75% of people never look beyond the first page of search results. If you want to get their attention, you’ll need to have a decent rank.
Tips for affordable SEO
It’s estimated that by end of 2017 business from around the world will spend around $191.85 billion in digital marketing alone. When huge corporations can dedicate thousands or millions to digital marketing, affordable SEO can seem impossible.
Despite what you may think, it is possible to have a robust SEO and digital marketing strategy without breaking the bank. There are plenty of things you can start doing today to improve your search rankings and boost your customer reach.
Are you ready to learn about affordable SEO? If you follow these tips, you’ll see your rankings increase without seeing your bank account balance decrease.
Dive Into On-Page SEO
You don’t need to redesign your website to improve your ranking. There are a lot of features on a single web page that can do a lot to help improve SEO.
Title tags are a great way to incorporate keywords naturally and help give people an idea about the content they’re going to read. Make sure to keep title tags brief, long title tags will just get cut off.
Also be sure that every page has a meta description. The importance of meta descriptions in SEO rankings have been debated, but they’re still useful. Descriptive metas can help improve your clickthrough rate and give customers important information.
Site performance can also play a role in SEO rankings. Check your site’s performance to see if there are areas you can improve on.
Is there a business or company in Boise that seems to be snatching up your customers? If you get creative and do a little research, you may be able to find out what makes your competitors so irresistible to your customer base.
Take a look at your competitor’s website. See how they describe themselves and how they outline their services. Sometimes using a certain keyword in a description is enough to boost SEO and gain more customers.
Also be sure to look at their social practices. Your presence on popular networks can help with SEO, and if your competitor is popular on Instagram, Facebook, or Twitter you’ll want to know what they’re doing to boost their presence. Be sure to not just look at the type of content they’re posting, but also the time of day they post and frequency.
Submit a Site Map
Have you ever wondered how Google selects websites that are featured in search results? Google crawlers are carefully pouring over important website content every day, and the information they find can influence your rankings.
If you want Google and other search engines to see how valuable your content is, there’s a way you can make yourself a priority. Submitting your sitemap to Google, Bing, and other search engines is an incredibly affordable SEO tactic.
Requesting a crawl makes you a slightly higher priority for bots. Many companies or businesses choose to submit their sites for crawls after major content updates.
It’s important to note that you shouldn’t request a crawl before you’re sure your site is high quality. You won’t want bots to pick up on any mistakes or flaws, so make sure you’re ready to be judged by search engine standards before you submit.
Utilize Internal Linking
When it comes to affordable SEO techniques, internal linking (also known as interlinking) is the holy grail. Interlinking helps improve website navigation, boosts page authority and ranking throughout the site, and helps define site structure and hierarchy.
The key to proper interlinking is to ensure that all links make sense. Only link to internal pages that could help improve the user’s experience on your site.
As an example, the words “contact us” on a web page could seamlessly connect to your contact us page. A blog post that talks about the benefits of a certain tool or service could link to relevant product page.
When you interlink make sure that you consider the words you’re linking to. Linking to a keyword you’re trying to target could considerably help improve your ranking for the word.
Use Local Keywords
If you’re a small business owner you want to do whatever you can to find local customers. When some entrepreneurs look into SEO, they make the costly mistake of not localizing their keywords to reach the right customers.
There are going to hundreds of businesses competing to rank for the keyword “women’s clothes”, but there will only be a few trying to rank for “women’s clothes in Boise”. Localized keywords give you a competitive edge that can target the right audience and are an affordable SEO technique.
Utilizing the power of local keywords is as simple as putting the name of your city in front of the keyword. Feel free to also get creative and list the name of your county or even state as you grow.
Verify Your Business
Have you ever noticed that certain search results are highlighted in maps when you search for local businesses? Search engines like Google, Bing, and Yahoo give special precedence to businesses that have verified their location and other important information.
Business verification doesn’t cost you anything, and it’s an affordable SEO technique you can’t afford to miss out on. Verification doesn’t just make you more visible in search, it also gives your customers important information about your business.
When was the last time you updated content on your website? If you can’t remember the last time there was a new product, service, or blog post, you need to take the time to create a website update schedule.
Content that doesn’t change rarely provides value to your customers. You need to be telling them about your latest work and achievements if you want to grab their attention.
Regularly updating site content is an affordable SEO practice that can help your business. Let your customers know about new services, recent sales, or company news.
Now that you know ways you can improve SEO on your own, it’s time to call in the professionals. Contact us so we can put together an affordable SEO strategy for your business.