Here’s Why Facebook PPC Ads Are Worth The Money

Here’s Why Facebook PPC Ads Are Worth The Money

Have you tried Facebook PPC ads before and didn’t see any ROI? It’s possible that you weren’t able to take advantage of the platform’s unparalleled targeting capabilities. You see, Facebook ads aren’t exactly beginner-friendly. Your targeting could be too broad or you may be saturating your audience. It’s easy to make mistakes, especially if you don’t actively test your campaigns. Once you get the hang of it though, you’ll see that Facebook ads are worth your marketing dollars. So don’t give up just yet. Let’s go into the reasons why you should try Facebook PPC ads, plus some tips on how to make them really work for your business. It Works with Small Budgets If you have a limited marketing budget, you need to be selective on where to allocate your funds. Lucky for you, PPC or pay-per-click marketing works with small budgets. How? Earlier, we mentioned targeting, which on Facebook you can do by demographics, location, interests, and behaviors. If you want to go granular, you can segment audiences based on age, relationship status, hobbies, and even device usage. Of course, to stretch your marketing dollars, you should avoid broad matches. If your goal is to drive people to your site (awareness), you can try a modified broad match at first. But if your goal is to get people to buy your products or try your service, you have to really zero in on your ideal customers. You Can Test Different Types of Messages Some companies still rely on print advertising such as flyers, brochures, newspaper ads, and so on. Now, there’s nothing wrong with using traditional advertising....
10 Things You Need to Know About PPC Marketing

10 Things You Need to Know About PPC Marketing

A common misconception about Pay Per Click or PPC marketing is you have to spend a lot of money so you can generate leads faster. It’s especially disheartening for small business owners who want to try PPC, as well as other forms of digital marketing because they feel they might go broke in the process. If you can relate to this, don’t worry. As we’ve said, it’s a misconception. There are ways to do PPC marketing even if you don’t have a big budget. To do that though, you need a thorough understanding of what PPC is all about, as well as the strategies you can implement to ensure your campaigns will be a success. 1. Don’t Confuse SEO with PPC SEO or search engine optimization has to do with getting your website to rank high in Google, Bing, and other search engines results. It’s a strategy that has to be done organically. You can’t just pay Google, for example, to keep your website on the first page every time someone searches for keywords related to your business. When done right, however, SEO can generate a good ROI. Just don’t expect immediate results. SEO is a long-term strategy that could take months or even years especially if your business is in a competitive market. PPC, on the other hand, is paid advertising. You launch a campaign and your ads will appear on search engines. For fast, reliable, and measurable results, definitely, consider running PPC ads. 2. PPC Marketing Gives Immediate Results Another marketing strategy you may have encountered is content marketing. In a nutshell, it means offering valuable content...
How Does Pay-Per-Click Work? PPC Facts You Must Know

How Does Pay-Per-Click Work? PPC Facts You Must Know

If you are still asking ‘how does pay per click work?’ you could be losing out. As early as 2014, top luxury brands had recognized the viability of pay per click advertising. In that year alone, luxury brands spent a combined total of $22 million on paid advertising. Don’t stop reading. You don’t need to spend anywhere near that to reap the benefits of PPC! What Is Pay Per Click? Pay per click advertising is exactly what it claims to be. You only pay when someone clicks through to your website from your PPC advertisement. There are many forms of pay per click advertisements available. The most popular are Google AdWords which place your ad in search results as well as on private websites. These hosting websites use Google AdSense to display your ads and are paid a percentage of each click through. Google gets the rest. Bing ads are the same as google ads for Microsoft=owned Search engines like Yahoo and Bing. Facebook advertisements are another big player in the world of PPC and have the added advantage of demographic targeting. Native ads appear within blog posts on the web. In this case, the blog owner takes a cut of the price. How Does Pay Per Click Work Cost-Wise? Pay per click advertising can be worked out with any budget. The catch is that the more you pay, the better results you will get. Like everything on the internet, PPC ads work around keywords. Your ad is promoted according to the keywords that users type into search engines. The more commonly searched keywords cost more. Conveniently, all networks...