How Your Web Design Is Hurting Your SEO Development

How Your Web Design Is Hurting Your SEO Development

Looking for a way to maximize your Search Engine Optimization (SEO)? Start by fixing your website. You may be thinking: Wait a minute! Isn’t my web design all about helping my SEO development? Your website is indeed the digital face of your business, and the essential conduit for gaining new customers and retaining existing relationships. However, there are some elements of your web design that could actually be harming your marketing strategies. Read on to learn more about ways your web design could be getting in the way of your SEO success. Then get started on changing your design today! 1. Your Site Loads Too Slowly An average user is not going to want to sit around to wait for a website to load. This is why having a slow loading speed is one of the number one candidates for obstacles to prime SEO development. What causes slow loading? Having an image and content heavy site, or a complex web design in general. Choose a streamlined, minimalist approach to guarantee faster loading speeds. Besides, the more streamlined your design, the more professional it is likely to look–a double win. 2. You Aren’t Using Your Analytic Tools The best way to maximize your SEO development is to take advantage of the great data it provides. Don’t miss out on those analytic tools. Keep track of your conversions and those keywords that are leading to those conversions in order to keep maximizing your SEO. Of course, the best way to stay on top of these tools is to consider professional SEO services. 3. Users Encounter Too Many Pop-ups Who likes pop-ups? Anyone? Having a bunch of...
5 Things You Didn’t Know About Placing Ads on Facebook

5 Things You Didn’t Know About Placing Ads on Facebook

Hear that? That’s the sounds of another blog post telling you to start using Facebook Ads. But I’ve already tried placing ads on Facebook, you say. It led to a few fans, a couple of clicks, and no real leads or conversions. It was, in other words, a waste of time and money. Well, it doesn’t have to be. The reason so many smart marketers evangelize Facebook Ads is because their targeting and placements are rich and varied and can result in big dividends for cheap. But only if you use them right. So open up Ads Manager and let’s go. 1. Leverage Your Email Lists If you’re like most companies, your email mailing list is one of the most important ways you reach potential and repeat customers. With Facebook’s Custom Audience feature you can upload your entire email list to Facebook, which Facebook will then cross-reference and match to create a target audience based on those subscribers. That means you can send an email on Monday and hit them again in the sales cycle with a Facebook Ad on Friday. That second touch is a powerful way to move your leads down the funnel. 2. Retarget Your Website Visitors (Everyone Should Do This!) Want to target every person who visits your website with your Facebook ads placements? Of course you do. Behold, the Facebook Pixel. The Pixel is a snippet of code you install on your website that tracks visitor actions across your site and helps you reach this same audience on Facebook. There’s a ton you can do with the Pixel, from tracking lead conversions to seeing what people search...