The Importance of Local SEO in Boise

The Importance of Local SEO in Boise

Did you know that 50 percent of people who use their smartphone for a local search will visit a store that same day? If you’re not utilizing local SEO to market your Idaho business online, you could be missing out on tons of potential sales. Not sure where to start with local SEO in Boise? We’ve got you covered! Read on to learn more about why local SEO is so important. What Is Local SEO? Local SEO (search engine optimization) helps businesses promote products and services to local customers who are looking for a specific service or product online. There are lots of local SEO strategies you can utilize to promote your business, including: Getting your website ranked on Google and other search engines Getting it ranked on business directories like Yelp and Foursquare Incorporating localized website content Offering online reviews Why Local SEO Matters Increased Popularity of Mobile Devices Practically everyone has a smartphone these days, and people regularly use those smartphones to search for local businesses. Wearable devices like Apple Watches have increased the frequency of on-the-go searches even more. More people are searching online for products and services they need immediately. Because of this, proximity-based searches are becoming more popular. Improving your local SEO practices will help you profit from this increased popularity. Higher Conversion A good local SEO strategy will yield higher conversion rates than almost any other traditional advertising option. Some businesses see up to 50 percent conversion as a result of their business being ranked on local directories. Local SEO could help you see 1 in 2 leads converted into an actual customer! Better Return On Investment...